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The book succeeds in meticulously unpacking the argumentative strategies that have evolved over the centuries in attempts to express an increasingly complex set of knowledge claims, the statements science makes about reality. (Communication )
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Popular Lost Cities author David Childress opens the door to the amazing world of ancient technology, from the computers of the ancient world to the "flying machines of the gods." Technology of the Gods explores the technology that was allegedly used in Atlantis and the theory that the Great Pyramid of Egypt was originally a gigantic power station. Childress also uncovers many other mysteries, including: *the technology of ancient flight *how the ancients used electricity *megalithic building techniques *the use of crystal lenses and the fire from the gods *ancient evidence of high-tech weapons, including atomic weapons *the role of modern inventors, such as Nikola Tesla, in bringing ancient technology into modern use *impossible artifacts, and more, much more. Childress has done it again! From beginning to end, Technology of the Gods is filled with facts, keen observations and tales that challenge modern assumptions in a humorous, intelligent and compelling way that is quintessential Childress.
(8)How do we know if a treatment works, or if something causes cancer? Can the claims of homeopaths ever be as true - or as interesting as the improbable research into the placebo effect? Who created the MMR hoax? Do journalists understand science? Why do we seek scientific explanations for social, personal and political problems? Are alternative therapists and the pharmaceutical companies really so different, or do they just use the same old tricks to sell different types of pill? We are obsessed with our health. And yet - from the media's `world-expert microbiologist' with a mail-order PhD in his garden shed laboratory, via multiple health scares and miracle cures, to the million pound trial that Durham Council now denies ever existed - we are constantly bombarded with inaccurate, contradictory and sometimes even misleading information. Until now. Ben Goldacre masterfully dismantles the dodgy science behind some of the great drug trials, court cases and missed opportunities of our time, but he also goes further: out of the bullshit, he shows us the fascinating story of how we know what we know, and gives us the tools to uncover bad science for ourselves.
The evaluation and assessment of appropriate design approaches for usable human-machine interfaces is at the heart of ergonomics. A Guide to Methodology in Ergonomics arises from work, carried out by Neville Stanton for the EPSRC/Department of Transport, to compile and review a pool of methodologies currently used throughout the human factors world. The book describes this range of methodologies, and provides evidence of "real-world" validity and reliability. The costs and benefits for each are assessed, as are the usability and applicability. "A Guide to Methodology in Ergonomics" will be an invaluable resource for professional ergonomists, students at masters and post-graduate levels, and industry and business professionals undertaking in-house ergonomic evaluations.
This best-selling classic tells the story of one of the world's greatest scientific adventures. Jane Goodall was a young secretarial school graduate when the legendary Louis Leakey chose her to undertake a landmark study of chimpanzees in the wild. In the Shadow of Man is an absorbing account of her early years at Gombe Stream Reserve, telling us of the remarkable discoveries she made as she got to know the chimps and they got to know her. This paperback edition, illustrated with 80 photographs, includes an introduction by Stephen Jay Gould and a postscript by Goodall. During Goodall's forty years of studying chimpanzees, she has become one of the world's most honored scientists. She tells of the later years in THROUGH A WINDOW, also available in Mariner paperback. AFRICA IN MY BLOOD: AN AUTOBIOGRAPHY IN LETTERS tells the story, through her letters, of childhood through the early years at Gombe.
The Guild Handbook of Scientific Illustration, Second Edition Sponsored by the Guild of Natural Science Illustrators and written by top illustrators, scientists, and industry experts, The Guild Handbook of Scientific Illustration, Second Edition is an indispensable reference guide for anyone who produces, assigns, or simply appreciates scientific illustration. Offering broad coverage and more than 620 outstanding illustrations, this new edition offers up-to-date coverage on all aspects of this specialized field, from illustrating molecules and 3D modeling to important material and advice on copyright and contractual concerns, as well as establishing a freelance business. With step-by-step instructions, in-depth coverage of illustrative techniques and related tools, and helpful advice on the day-to-day business of scientific illustrating, it is easy to see why scientific illustrators refer to this book as their "bible."
Hardcover
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(2)"A glorious book . . . A spirited defense of science . . . From the first page to the last, this book is a manifesto for clear thought." *Los Angeles Times"POWERFUL . . . A stirring defense of informed rationality. . . Rich in surprising information and beautiful writing." *The Washington Post Book WorldHow can we make intelligent decisions about our increasingly technology-driven lives if we don't understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the pursuit of truth but to the very well-being of our democratic institutions.Casting a wide net through history and culture, Sagan examines and authoritatively debunks such celebrated fallacies of the past as witchcraft, faith healing, demons, and UFOs. And yet, disturbingly, in today's so-called information age, pseudoscience is burgeoning with stories of alien abduction, channeling past lives, and communal hallucinations commanding growing attention and respect. As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms."COMPELLING." *USA Today"A clear vision of what good science means and why it makes a difference. . . . A testimonial to the power of science and a warning of the dangers of unrestrained credulity." *The Sciences"PASSIONATE." *San Francisco Examiner-Chronicle
(1)Santiago Ramon y Cajal was a mythic figure in science. Hailed as the father of modern anatomy and neurobiology, he was largely responsible for the modern conception of the brain. His groundbreaking works were New Ideas on the Structure of the Nervous System and Histology of the Nervous System in Man and Vertebrates. In addition to leaving a legacy of unparalleled scientific research, Cajal sought to educate the novice scientist about how science was done and how he thought it should be done. This recently rediscovered classic, first published in 1897, is an anecdotal guide for the perplexed new investigator as well as a refreshing resource for the old pro. Cajal was a pragmatist, aware of the pitfalls of being too idealistic--and he had a sense of humor, particularly evident in his diagnoses of various stereotypes of eccentric scientists. The book covers everything from valuable personality traits for an investigator to social factors conducive to scientific work.
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(1)This manual offers practical advice on the fundamentals of research to college and university students in all fields of study. The Craft of Research teaches much more than the mechanics of fact gathering: it explains how to approach a research project as an analytical process. The authors chart every stage of research, from finding a topic and generating research questions about it to marshalling evidence, constructing arguments, and writing everything up in a final report that is a model of authority. Their advice is designed for use by both beginners and seasoned practitioners, and for projects from class papers to dissertations. This book is organized into four parts. Part One is a spirited introduction to the distinctive nature, values, and protocols of research. Part Two demystifies the art of discovering a topic. It outlines a wide range of sources, among them personal interests and passions. Parts Three and Four cover the essentials of argument--how to make a claim and support it--and ways to outline, draft, revise, rewrite, and polish the final report. Part Three is a short course in the logic, structure, uses, and common pitfalls of argumentation. The writing chapters in Part Four show how to present verbal and visual information effectively and how to shape sentences and paragraphs that communicate with power and precision.
